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Mon 7 Dec 2015 12:44 PM

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More than 600,000 items were sold during Novr 25-28 sale period sales ‘double during White Friday’
Ronaldo Mouchawar, CEO and co-founder of

White Friday sales on Middle East online retailer more than doubled compared to last year, with 13 million visitors and 600,000 items sold during November 25-28 across the UAE, Saudi Arabia, Kuwait and Egypt, the company has revealed.

The popular online retailer did not disclose the total value of sales made over the two-day discount shopping period, but claimed more than 40,000 different products were sold, and a total of 600,000 items – representing 2 items per second. Twelve thousand units were sold in one hour, it added.

It said the top selling items were perfumes, followed by mobiles, watches, make-up and handbags, and a total of 35 percent of all sales were made via’s new mobile app.

Ronaldo Mouchawar, CEO and co-founder of, said: “We are thrilled to have recreated the e-commerce history for the Middle East region and far exceeded the target we set for ourselves.

“We witnessed six times more new buyers every day, clearly indicating that is building awareness of online shopping and leading the e-commerce growth in the region.

“By offering unrivalled deals and discounts on the most popular brands for a limited time only, we encouraged people who are not buying online to do so, prompting further conversion to e-commerce long term.”

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