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Wed 13 Feb 2008 05:41 PM

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Spas focus on Valentine’s Day

Spas across the region have introduced special packages for the month of February to capitalise on the romance associated with Valentine's day.

Spas across the region have introduced special packages for the month of February to capitalise on the romance associated with Valentine's day.

In Dubai, Amara at Park Hyatt Dubai has developed two packages available to couples throughout the month.

Romance for Two takes places in the couple's suite and includes an outdoor rain shower, a foot and hand cleansing ritual and a 45-minute aromatherapy body massage, plus full-day use of the hotel's 25m swimming pool with four whirlpool baths, steamroom and gym.

The two-hour Perfect Spa Ritual combines a body scrub, massage and Ann Semonin facial, as well as use of the pool for the day.

Both of the packages also include added extras such as a choice of music, Arabian tea, a glass of champagne and strawberries.

The Anantara Spa at Emirates Palace in Abu Dhabi has also developed two packages especially for February.

The Royal Ultimate Indulgence Package includes a relaxing steam bath, nourishing honey milk bath, sesame body polish, full body massage and a mini facial, while the two-hour Dead Sea Bath experience features an aromatic massage with romantic oil.

The Ritz-Carlton, Bahrain Hotel & Spa, is taking a slightly different approach with a two-night Valentine's Package.

This includes a couple's Tête à Tête treatment which offers body brushing, a full body and scalp massage with essential oils and hot stones to ease tension, a mini facial and a spa lunch for two.

Founding director of Spa-Balance Consulting Sonal Uberoi said spa packages must offer an authentic and unique experience.

"Spa operators need to understand what consumers want to buy and sell them what they want," she said.

"Be creative with your packages, offer 'value add-ons' for your consumers, for instance, private relaxation areas, complimentary access to certain wet facilities, exotic fruit platters and a more personalised ritual," she added.

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