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Tue 1 May 2007 12:00 AM

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Spinneys introduces Welsh lamb to UAE

Supermarket group Spinneys has introduced halal lamb from Wales to 15 of its stores in the UAE.

Supermarket group Spinneys has introduced halal lamb from Wales to 15 of its stores in the UAE. The meat, which is exclusive to Spinneys in the region, is being promoted with in store advertising and sampling.

The lamb is being supplied by Welsh Country Foods, the largest stand-alone lamb processing facility in Europe. Welsh lamb is widely recognised for its quality, according to Welsh meat promotion company Hybu Cig Cymru-Meat Promotion Wales. The topography and climate of Wales, which has grassland across 86% of its countryside, is considered the ideal environment for sheep production.

Gwyn Howells, chief executive of Hybu Cig Cymru-Meat Promotion Wales said: "Consumers can be assured that when they buy Welsh Lamb they are buying only the finest quality meat. Welsh Lamb carries the European Union award of Protected Geographical Indication Status."

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