Emirates renews USA Rugby sponsorship deal

Dubai carrier continues as Official Airline to men's and women's national teams for another five years
Emirates renews USA Rugby sponsorship deal
By Staff writer
Sat 24 Feb 2018 10:52 AM

USA Rugby has announced that Emirates will continue as the Official Airline to the men's and women's senior national teams for another five years.

As the title sponsor, Emirates will continue to be prominently featured on the team kits for both the Sevens and Fifteens sides, a statement said.

"We have really appreciated Emirates partnership with USA Rugby for almost a decade now," said USA Rugby CEO, Dan Payne, "The international influence their brand presents has been a perfect partnership for our senior national teams."

The Fly Emirates branding will continue to be exclusively featured on the front of USA Rugby Senior National Team match and training kits, for both the men's and women's squads. Additionally, the airline will be featured on USA Rugby referee, staff and constituent apparel.

As part of the partnership, USA Rugby will provide IP rights, broadcast exposure, exclusive content and branding, player access, media and communications inventory, as well as hospitality to Emirates.

"Rugby is one of the fastest growing sports in the US and is a natural fit for Emirates to complement its other rugby properties," said Boutros Boutros, Emirates' divisional senior vice president, Corporate Communications, Marketing & Brand.

"Emirates takes pride, not only in its ability to deliver an award-winning travel experience to its passengers, but also to connect fans to the sport they love. We look forward to continuing this partnership."

Emirates will also serve as the title sponsor for the USA men's national summer test matches known as the Emirates Airline Summer Series.

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