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Mon 12 Mar 2018 03:23 PM

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Saudi Arabia signs WWE deal to host Greatest Royal Rumble

WWE superstars such as John Cena, Triple H, Roman Reigns and AJ Styles to make Saudi debut next month

Saudi Arabia signs WWE deal to host Greatest Royal Rumble
WWE superstar John Cena.

The Saudi General Sports Authority in partnership with WWE will present the Greatest Royal Rumble event at the King Abdullah Sports City in Jeddah on Friday, April 27.

For the first time ever, the Royal Rumble match will feature 50 WWE superstars including John Cena, Triple H, Roman Reigns, AJ Styles, Braun Strowman, The New Day, Randy Orton, Bray Wyatt and Shinsuke Nakamura.

The event is part of a 10-year partnership in support of Vision 2030, Saudi Arabia’s social and economic reform program, a statement said.

“The Greatest Royal Rumble will be a spectacle of historic proportions,” said Vince McMahon, WWE chairman & CEO. “Our partnership with the Saudi General Sports Authority reflects a long-term commitment to present WWE’s world-class entertainment to a global audience on a grander scale than ever before.”

WWE, a publicly traded company, said it is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms currently available in more than 180 countries.

The company is headquartered in Stamford, US, with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. 

The move is part of a modernisation drive by Crown Prince Mohammed bin Salman, who is seeking to balance unpopular subsidy cuts in an era of low oil prices with more entertainment options - despite opposition from religious hardliners.

The reform stems partly from an economic motive to boost domestic spending on entertainment as the kingdom reels from a protracted slump in oil prices.

Saudis currently splurge billions of dollars annually to see movie shows and visit amusement parks in neighbouring tourist hubs like Dubai.

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