The first Arabic language esports competition will be established under a new partnership between Bahrain's TIG Holdings and motorsport firm McLaren
The first Arabic language esports competition will be established under a new partnership announced by Bahrain and UK companies.
Following the global launch of The McLaren Shadow Project - the virtual racing programme that mirrors McLaren’s real world – in July, Bahrain-based TIG Holdings, together with UK-based motorsport agency MPA Creative and McLaren have announced the partnership.
The triumvirate said they will promote esports across the Gulf region through the McLaren Shadow Project, culminating in giving GCC nationals the opportunity to compete in the worldwide finals at McLaren headquarters in Woking, UK in January 2019.
The programme will be built on three key components - a competition to identify, nurture and develop a talented GCC national to participate in finals, a consumer engagement attracting participants of all ages to take part in a week-long public event at the Seef Mall, Bahrain, and a road safety and driver awareness campaign.
Ben Payne, McLaren director of esports said: "This is a hugely exciting extension of the Shadow Project and we are delighted to be able to announce this partnership with TIG Holdings to engage with esports fans and competitors across the GCC.
"As a company, McLaren has very close ties with the region and Bahrain in particular. To be able to welcome entrants from across the region and feature a GCC champion at our world finals is a real boost for the McLaren Shadow Project."
"We are very excited to be able to announce this partnership," added Dr Mohammed Ahmed Jumaan, co-founder and director of TIG Holdings. "Motorsport is very popular in the region, and we are harnessing that passion for racing and all things automotive to deliver a competition with broad public appeal that creates a clear path to McLaren’s world finals while educating road users across the region on key driver awareness and safety messages."