Al Jazira Sports and Culture Club has announced that former Manchester City executive Nick Garcia has been appointed as group CEO.
Garcia is a seasoned professional with over 20 years of both global and local experience in sport including five years working in Abu Dhabi from 2008-2012, building a sports marketing agency, CSM Middle East.
In 2012, Nick relocated home to the UK, where he took a leadership position at Manchester City FC, helping to devise and execute the group commercial strategy through its transformation to City Football Group.
Dr Sultan Ahmed Al Jaber, vice chairman of the AJSC board and chairman of the Executive Committee, said: "I welcome Nick to the club and wish him the best of luck in his new mandate."
He added: "Our ability to achieve the strategic goals for the Al Jazira Club will depend largely on supporting our teams in their aspirations to achieve additional successes and championships. We will continue to instill the spirit of operational excellence, positivity, diligence, perseverance and teamwork to ensure that the Al Jazira Club continues to be the pride of Abu Dhabi."
Garcia said: "The great ambitions of the JSCC Board for the future of the club and its commitment to realising these aspirations have been instrumental in my decision to join team Al Jazira, which has the potential to become a best in class organisation both on and off the field of play. "
He added that the next phase of the club will focus on improving operational efficiencies, ensuring a sustainable financial position, smart investments, increasing the club’s revenues across its businesses as well as enhancing the spirit of competitiveness and strengthening the club’s overall brand.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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