Ian Poulter will carry the DP World logo on the left sleeve of his clothing at all tournaments as part of his new role as a global ambassador
European Ryder Cup legend Ian Poulter has become DP World's first global ambassador.
The Dubai-based global trade enabler and European Tour partner on Monday confirmed the signing of the English golfer.
Poulter will carry the DP World logo on the left sleeve of his clothing at all tournaments and his role as a global ambassador will include commitment to play, coach and attend major championships and Pro-Ams as well as working with Emirates Golf Federation to coach young stars and help shape the future of golf in the region.
"This is an incredibly exciting time for DP World as we continue to push new boundaries in business and golf around the world. Ian Poulter is widely credited with inspiring a younger generation of European players to take up the game. Working hand in hand with the golf icon will enable DP World to create truly memorable experiences for our key stakeholders globally and UAE’s next generation of golfers," said Daniel Van Otterdijk, senior vice president of group communications, DP World.
Poulter added: "I am delighted to be representing DP World and have no doubt that this partnership will be fruitful. DP World’s values and passion associated with the innovation in the game of golf and using this innovation to connect with the next generation aligns perfectly with my own dreams and enthusiasm. I am looking forward to playing an integral role in shaping the future of golf."
A talismanic figure in Europe, the golfer boasts 10 European Tour, two World Golf Championship wins, and one other PGA Tour victory.
Poulter’s Ryder Cup record has cemented his reputation as a hero in European golf.
"Our grassroots initiative is part of DP World’s ongoing commitment to growing the game of golf in the region and opening-up the sport to more young people. Our partnership with European Tour has enabled us to achieve this ambition and we are looking forward to work with Poulter to support young players who could become future stars of the game in the Emirates," said Otterdijk.