Abu Dhabi Media has announced the launch of ‘UFC Arabia’, the first Arabic language UFC application in the Middle East and North Africa.
The application will allow fans in 21 countries to exclusively stream events as well as access a range of fight videos and live-updates from UFC events around the world. Users will also be able to easily switch from English to Arabic.
“We are thrilled to allow all passionate fans in the UAE, and MENA, a chance to exclusively stream all UFC events,” said Abdulrahman Awadh Al Harthi, the executive director of television at Abu Dhabi Media. “This step reaffirms our commitment to bringing all major sports to our viewers in the region.”
David Shaw, UFC’s senior vice president, international and content, said that – in addition to the live-streamed fights – UFC Arabia will include hundreds of hours of programming.
“We are committed to growing this sport across the region and the new app will help us achieve this common goal,” Shaw added.
Subscribers of the application will be able to use it for a free 30-day trial, during which time it can be cancelled at any time, free of charge.
Following the trial period, the service will be available for a monthly fee of $4.99 or a yearly fee of $49.99.
The app will be available to all included countries in US dollars, with the exception of the UAE and Saudi Arabia, where it will be available in local currency. In the UAE, a monthly subscription will be priced at AED 18.99 per month or AED 189.99 per year.
All subscriptions are set to auto renew on the expiration date, and payments can be made via Visa or Mastercard on www.ufcarabia.com or through in-app purchases through the Apple Store and Google Play.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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