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Thu 25 Jul 2019 06:17 PM

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Spanish football league LaLiga appoints new MENA boss

Maite Ventura will be tasked with elevating the LaLiga brand value and fan engagement in the Middle East and North Africa

Spanish football league LaLiga appoints new MENA boss
Barcelona and Real Madrid clash in El Classico, a highlight of the La Liga season in Spain. (David Ramos/Getty Images)

LaLiga, the Spanish football League, on Thursday announced the appointment of Maite Ventura as managing director for the Middle East and North Africa.

Based in Dubai, Ventura’s appointment is a continuation of the international strategy of LaLiga to elevate the brand value and fan engagement all over the world, a statement said.

LaLiga currently has 11 offices including New York, South Africa, Nigeria, Singapore, India, China and Mexico and 45 delegates, with a reach of over 80 countries.

Ventura joined LaLiga in 2017 as a delegate for the Dubai office, and has been managing different institutional, sport focused, and socio-educational projects in the MENA region hoping to grow the business, promote new future talent and leaders, using football as a developmental sport to achieve these goals.

Projects include the launch of LaLiga academies in the UAE and Jordan, the launch of the first women focused football projects in Kuwait, and socio educational projects in the Zaatari Refugee Camp in Jordan.

Ventura said: “LaLiga is the most popular international competition in the region and we have a big opportunity to continue to strengthen our global presence as well as the engagement with our fans in the Middle East and North Africa. I am very excited to be part of this team as I believe we have a very bright future ahead of us in this part of the world.”

LaLiga already boasts significant links with the UAE dating back to 2013, when it opened offices in Dubai, its first permanent base outside Spain.

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