Agreement covers the ABB FIA Formula E Championship 2019/2020 which will see the Porsche works entry under the name of TAG Heuer Porsche Formula E Team
TAG Heuer and Porsche have signed a long-term agreement for their Formula E engagement, with the Swiss luxury watchmaker becoming title and timing partner.
The agreement covers the ABB FIA Formula E Championship 2019/2020 which will see the Porsche works entry under the name of TAG Heuer Porsche Formula E Team.
Both brands have a long history of involved together in motorsports, winning Formula One Constructors’ and Drivesr’ Championships in the mid-1980s under the TAG-Turbo made by Porsch, while Heuer involved in motorsports in the 1970s, teaming up with Jo Siffert who drove for Porsche from 1966 to 1971 and won a number of endurance races, as well as contributing to Porsche’s victory in the 1969 in the World Sportscar Championships.
In the 1990s, TAG Heuer became a sponsor of the Porsche Supercup and still continues its role as partner for several Porsche Cups today.
Building on previous successes, Porsche and TAG Heuer are now accelerating toward new frontiers with their engagement in Formula E, the world’s first electric street racing series soon starting its sixth season.
TAG Heuer has been synonymous with motorsport since the earliest part of the 20th century, with leading partnerships extending across all areas of the sport. The Swiss luxury watchmaking company is also one of the founding partners of the ABB FIA Formula E Championship, which continues to gain momentum and fans all over the world.