By Gavin Gibbon
Agreement will see Expo 2020 event advertised at seven Grand Prix races in 2020
Formula 1 is taking pole position with Expo 2020 Dubai after agreeing a deal to become one of the official sponsors of the global showcase event.
The F1 sponsorship will include trackside and digital advertising at seven Grand Prix races in 2020 and starts, fittingly, in the UAE, with the Formula 1 Etihad Airways Abu Dhabi grand Prix later this month.
Murray Barnett, director of sponsorships and commercial partnerships, Formula 1, said: “Just like the World Expo, Formula 1 celebrates culture collaboration and innovation. We are very proud to be promoting Expo 2020 in the lead-up to the event across some of our landmark Grands Prix in 2019 and 2020.”
Expo 2020, which takes place from October 20, 2020 to April 10, 2021, will be the largest event ever staged in the Arab world and is set to welcome 192 participating countries and host 25 million visits from across the globe over 173 days.
Anthony Ward, vice president of marketing, Expo 2020 Dubai, added: “Expo 2020 Dubai will be an unmissable global celebration that will showcase human ingenuity, international collaboration and futuristic, breakthrough innovations – all of which we see in Formula 1 action throughout the season.