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Wed 5 Feb 2020 02:03 PM

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Saudi Arabia says aiming to be world's 'most innovative' golfing market

Majed Al Sorour, CEO of the Saudi Golf Federation and Golf Saudi, outlines Gulf kingdom's ambition over the next 10 years

Saudi Arabia says aiming to be world's 'most innovative' golfing market
Saudi Arabia made its debut on the European Tour last year with the Saudi International tournament.

Majed Al Sorour, CEO of the Saudi Golf Federation and Golf Saudi, said the Gulf kingdom aims to become the sport's most innovative market within the next 10 years.

Following the conclusion of the Saudi International, won by Northern Ireland's Graeme McDowell, Al Sorour said: “Golf requires commitment. Dedication to mastering the basics. The sport demands self-governance, etiquette, discipline and self-governance. As a result of these values, I want golf to become part of the fabric of modern-day Saudi Arabia.”

Speaking at the inaugural Golf Saudi Summit, he said he had a number of over-arching aspirations for golf in the kingdom, adding: "I want golf to help develop the leaders of tomorrow, in government, in business and in all walks of life.”

The summit is the brainchild of Yasir Al-Rumayyan, chairman of the Saudi Golf Federation and Golf Saudi, and has been established to bring the leading business figures in global golf together to debate how Saudi can pioneer new benchmarks in mass participation, design and management.

Al Sorour added: "We want to debate how we drive true golfing success in Saudi Arabia. How we introduce the game at every level. To children and to adults. To men and to women. Right across the kingdom.” 

Other headline names speaking at this week’s summit include Major winners Gary Player and Greg Norman plus award-winning golf course architects Robert Trent Jones Jnr and Tim Schantz, CEO of Troon and one of the game’s most powerful figures.

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