By Sam Bridge
Dubai airline and Olympique Lyonnais have announced a five-year sponsorship deal
Emirates, the world's largest international airline, and Olympique Lyonnais, one of France's top football clubs, have announced a five-year sponsorship deal.
Under the agreement, Emirates will become the club's official main sponsor from the start of the 2020/2021 season.
The iconic Emirates "Fly Better" logo will appear on the front of the team's training kits and playing jerseys for all the club's matches, including the French Championship and European Cup until June 2025.
In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing and other marketing rights.
Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group chairman and chief executive, said: "It has been Emirates' long-standing strategy to engage and connect with our customers across the world through sports.
"This partnership is more than just a commercial deal, but also reinforces Emirates' investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades.
"We are thrilled to have Olympique Lyonnais, a team that resonates with fans both locally and globally, join our prestigious football sponsorship portfolio."
Jean-Michel Aulas, president of the Olympique Lyonnais said: "The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader. Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship."
Emirates was the first airline to connect Lyon to the United Arab Emirates, and more broadly to the Middle East, Eastern Africa and the South Asian subcontinent via Dubai when it launched direct flights in 2012.
Emirates is also a leading partner of sporting events across golf, tennis, rugby, cricket, horse racing and motorsports.