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Fri 12 Jun 2020 09:14 AM

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Emirates donates FA Cup title sponsor to mental health charity

Heads Up FA Cup Final scheduled to be played on Saturday, August 1

Emirates donates FA Cup title sponsor to mental health charity

The showpiece event, which is provisionally scheduled to take place on Saturday, August 1, will be known as the Heads Up FA Cup Final.

This season’s FA Cup Final will be dedicated to the Heads Up charity, after Dubai-based carrier Emirates donated its sponsorship title to the campaign.

The showpiece event, which is provisionally scheduled to take place on Saturday, August 1, will be known as the Heads Up FA Cup Final.

Heads Up is a partnership between the FA, spearheaded by president, The Duke of Cambridge, and Heads Together, using football to change the conversation on mental health.

Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline and Group, said: “Emirates has a long standing partnership with the FA and the utmost respect for The Duke of Cambridge and his mission to destigmatise mental health through the Heads Up campaign.

"We're happy and honoured to donate our use of the FA Cup title, and use this platform to raise awareness for such an important cause. With the challenges that the world is facing this year, it’s more relevant than ever for us to use our global reach to inform and unite people around mental wellbeing.”

The season-long Heads Up campaign was launched at the FA Community Shield and has been visible across all levels of football in England throughout the course of the 2019-20 season.

Godric Smith, chairman of the Heads Up campaign, said: “We're extremely grateful to the FA and to Emirates for this unprecedented gesture of support. Dedicating the final of football’s most iconic domestic cup competition to Heads Up is a huge statement about the importance of mental health and their commitment to it.”

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