By Helen Gaskell
The partnership means customers can choose their own music for their journey
Taxi app Uber and music streaming service Spotify, have announced a partnership which will allow customers to listen to their choice of music during rides.
According to online media, people will be able to link their Spotify and Uber accounts, then access their playlists from Spotify's iOS and Android apps during Uber rides with drivers that have opted in to the feature.
"Uber users who link their Spotify account to their Uber account can basically push a button and get a ride, and get into the car, and in the car their Spotify music, their Spotify station is playing," said Travis Kalanick, Uber's chief executive.
"For Uber, it's the first time we've personalised the experience inside the car. And for music lovers, that's nirvana. It's a really awesome place to be."
The partnership will only apply to premium Spotify account holders and the new feature will be optional for drivers.
The service will launch in 10 cities around the world on Friday 21 November, including London, Singapore and Sydney but the firms said they planned to extend the service to other cities in time.
The option to choose music will only appear on the app when a car that is "Spotify-enabled" is booked, Kalanick explained and the driver will retain control over the volume.
"If we see tension points those are things we will work into the experience and handle in an elegant way," he said.
"For Uber it's the first time we've personalised the experience inside the car. For music lovers that's nirvana - it's a really awesome place to be."
Both Kalanick and Spotify's chief executive Daniel Ek declined to go into detail about the finances of the deal.
"There's a mutual win/win on this one," said Kalanick.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.