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Thu 4 Aug 2005 04:00 AM

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SSA Global splashes the cash for Epiphany

Extended enterprise solutions and services outfit SSA Global will splash out US$329m cash to snap up NASDAQ-quoted customer relationship management (CRM) solution vendor Epiphany.

Extended enterprise solutions and services outfit SSA Global will splash out US$329m cash to snap up NASDAQ-quoted customer relationship management (CRM) solution vendor Epiphany.

“CRM is an important growth market and Epiphany has innovative solutions that are highly respected for their robust functionality, technology infrastructure and ease-of use,” said Mike Greenough, chairman, president and CEO at SSA Global. “SSA Global brings worldwide distribution power to Epiphany solutions as they will become part of a total end-to-end solution. With Epiphany, we expect to enhance SSA CRM and the broad portfolio of solutions that will help customers and prospects address demand driven business issues.”

“Our two companies share the same core values of customer satisfaction and commitment to quality products, implementation and support,” added Karen Richardson, CEO at Epiphany. “Epiphany’s solutions bring compelling value to an organisation and SSA Global’s leadership and market strength can take Epiphany to the next level of excellence.”

SSA Global’s management reckons that Epiphany will benefit from SSA Global’s expansive distribution network that spans 90 countries worldwide. Both companies have adopted an open standard, service-oriented approach to solutions and share a number of common customers in the manufacturing, finance and service industries.

Epiphany’s CRM suite of products includes sales, service, marketing and customer analytics. These applications are based on a similar services-oriented architecture and built using the same Java 2 Enterprise Edition (J2EE) technology as the recently released SSA Technology Architecture. The combined architecture will provide the flexibility to integrate with existing enterprise applications and to quickly tailor solutions for specific industries.

In late July 2005, Etihad Airways announced that it had selected the Epiphany CRM suite for its guest recognition programme, a next generation guest loyalty management concept. Etihad also selected Epiphany Sales and Service as well as Epiphany Campaign Management to provide a seamless customer experience for their guests.

SSA Global offers extended ERP solutions for manufacturing, distribution, retail, services and public organisations worldwide. In addition to its core ERP applications, SSA Global also offers corporate performance management, CRM, product lifecycle management, supply chain management and supplier relationship management solutions. SSA Global has approximately 13,000 active customers worldwide.

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