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Wed 26 Mar 2008 05:40 PM

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Starbucks launches new ‘green’ gourmet coffee

Starbucks Middle East has launched its latest gourmet coffee - one selected for its rich flavour and environmentally-friendly cultivation.

Starbucks Middle East has launched its latest gourmet coffee - Black Apron Exclusive (BAE) from Colombia Nariño El Tambo, which has been selected for its rich flavour and environmentally-friendly cultivation.

Eighty percent of the coffee from El Tambo is shade-grown, which protects tropical forests, the habitat of migratory birds and other wildlife explained Starbucks Middle East and Egypt marketing manager Antoun Abou Jaoude.

"Starbucks has long promoted environmental and social welfare in coffee-producing regions, maintaining a responsible and careful selection process.

"We have established a community-development endowment of US $15,000 wherever a BAE coffee is grown to help bring stability to the region and improve the livelihoods of area farmers so they can continue to run their family farms," he said.

Starbucks has set-up education programs to teach farmers proper water handling and sustainable growing practices, while price premiums are used to finance new wet mills, drying patios and water treatment systems commented Abou Jaoude.

"We have modernised the kitchens and bathrooms on a farm-by-farm basis for more than 1200 families who have contributed beans for this special coffee," he said.

Starbucks has worked with farmers in the Colombia Nariño region for more than 18 years to improve coffee production and sustainability.

This year the harvest was exceptionally good, and the coffee was granted the coveted Black Apron status he concluded.

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