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Sun 4 Nov 2018 09:22 AM

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Start-up books every entrepreneur should read

Books that can help motivate and guide budding entrepreneurs

Start-up books every entrepreneur should read

The Motivation Myth

Author Jeff Haden revokes the idea that motivation leads to success, arguing instead that small successes are what lead to constant motivation.

In his book, he encourages readers to change the way they approach their goals, advising them to start work and find motivation as a result of their working process, as opposed to the cause of it.

The Power of Habit: Why We Do What We Do in Life and Business

The secret to achieving success in any undertaking, according to author Charles Duhigg, is to focus on habits and patterns that shape various aspects of our lives.

Through scientific discoveries, he explains the reasoning behind the existence of habits, and how they can be changed.

Shoe Dog

The memoir of Nike founder and CEO Phil Knight has acted as inspiration for countless entrepreneurs.

In his candid and captivating memoir, the business magnate shares the company’s fascinating transformation from a startup – for which Knight borrowed $50 from his father to create – into one of the world’s most profitable brands today.