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Brand View

Wed 30 Oct 2019 05:18 PM

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BRAG incubating the next generation of creatives in the UAE

How the experience creator is shaping and empowering the creative industry, one entrepreneur at a time

BRAG incubating the next generation of creatives in the UAE

The symbiosis that fuels BRAG’s creative energy soon inspired the co-founder, Ramzi Nakad, to do more than collaborate, to foster talent, and thus, BRAG Plus was born.

BRAG was one of the early event companies that elevated and influenced the nightlife scene that Dubai has now become so well known for. Armed with a little black book of VIPs, they quickly demonstrated the vision and agility to evolve from an experience producer to a creative innovator.

Having a flair for conceptualising and producing out-of-the-box events that shape culture and break creative blocks, like-minded creatives naturally were drawn to BRAG productions. From those early connections, relationships were honed and a natural progression into collaboration was ignited.

The symbiosis that fuels BRAG’s creative energy soon inspired the co-founder, Ramzi Nakad, to do more than collaborate, to foster talent, and thus, BRAG Plus was born.

“The BRAG Plus business model eliminates the risks that fledgling startups might face in the first phase of their development, and alleviates pain points that might stifle initial growth, by removing or supporting on some of the financial burdens, backend administrative services, business development and mentorship we are able to act as a catalyst for their growth.

The ultimate goal is to create a professional space that nurtures growth, builds foundations for future incorporation, and fosters potential investment opportunities,” Ramzi Nakad, co-founder & CEO of BRAG

Not just another agency, the creative collective aims to accelerate entrepreneurs to be able to think freely, take risks and dream big. Focusing on design and lifestyle marketing, BRAG Plus delivers varied brand experiences in an integrated manner, incubating independent creative entrepreneurs with cultural affinity and roots in the region. This fusion of creative services under one roof enrichens the offer and has enabled BRAG to pursue the conception of original IPs.

Today, BRAG Plus has four incubates under its wings.

  • Graphic design studio, R24 creates visual experiences that have a story, translate a feeling, and make a connection.
  • Sunday fills the digital gap with incredibly vibrant, memorable, brand-defining content made by social users for social users.
  • Capturing imaginative perspectives with an understanding of brand identity is the coalition of savvy photographers, videographers and producers that make up Vizfolk.
  • ISM is a spatial design firm with cutting-edge creative solutions and imprints a design aesthetic that is both current and sensorial.

What’s next for BRAG Plus?

BRAG Plus plans to perpetuate and encourage artistic expression and entrepreneurial imagination by expanding its collection of homegrown innovators. Believing that tomorrow’s promise relies on future leaders and entrepreneurs drives BRAG to advocate regional talent. From technology innovators to disruptive designers, BRAG Plus is always hungry for new perspectives and creative dimensions.

“The region is teeming with fresh ideas and perspectives that will catapult the Middle East forward; we are on the lookout for innovators who are redefining the creative landscape through technology, art, music, and business, we are in search of mavericks with transformational ideas which will turn our industry on its head,” Michael Daniel, Managing Partner of BRAG Plus.

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