By Gavin Gibbon
Payfort to fund three-month digital marketing campaign for more than 100 start-ups
Payfort, a subsidiary of retail giant Amazon, has launched a AED1 million initiative in the UAE aimed at supporting start-ups and small-to-medium sized businesses (SMB).
The initiative, which will also roll out to Egypt and Saudi Arabia, targets start-ups from more than ten categories including, grocery, food & beverage, home services, fashion, beauty, entertainment, health & fitness, automotive and e-learning.
Payfort will fund a three-month digital marketing campaign across multiple media channels, including organic, paid and influencer social campaigns, video content production, email marketing campaigns and internal marketing promotions.
More than 100 of its start-up and SMB partners will also feature on Payfort’s digital channels.
Omar Soudodi, managing director of Payfort, said: “The Payfort team understands that this is a critical time for many start-ups and SMBs. With #StartUpStayUp, we aim to help as many businesses as we can to accept payments online quickly and improve cash flow.”
Payfort has also joined forces with leading banks in the region, including Emirates NBD Bank in the UAE, Commercial International Bank (CIB) in Egypt and The Saudi British Bank (SABB) in Saudi Arabia, to promote the campaign to their customers through targeted announcements.