Small and medium enterprises (SMEs) in the UAE enter 2025 with high confidence levels, with 91 per cent expressing optimism about their business prospects, according to Mastercard’s latest SME Confidence Index.
The report indicates that 90 per cent of SMEs expect to maintain or increase their revenue compared to the previous year.
Seven in ten businesses plan to seek credit in 2025, focusing on expansion rather than operational sustainability.
Digital payments drive UAE small business growth in 2025
Digital transformation remains central to SME strategies, with 83 per cent of businesses prioritising digital payment enhancements. The study reveals that 92 per cent of UAE SMEs now accept digital payments, marking an increase from previous years.
“Small and medium enterprises are the backbone of economies, driving innovation, employment, and resilience. As digital transformation accelerates, SMEs are unlocking new opportunities through digital payments and financial inclusion. Their ability to adapt and grow in a rapidly evolving business landscape reflects the strength of an ecosystem that prioritises access to finance, digital enablement, and sustainable growth,” Dimitrios Dosis, president Eastern Europe, Middle East and Africa, Mastercard said.
The research highlights that 97 per cent of SMEs recognise the importance of data analytics in strengthening their operations. Over 80 per cent believe private sector initiatives hold the most potential for business impact.
“As the UAE advances its vision for a thriving digital economy, SMEs play a crucial role in driving innovation and growth. Their confidence in the future reflects not only their resilience but also the impact of an ecosystem designed to support their success. At Mastercard, we are committed to empowering SMEs with cutting-edge payment solutions, real-time insights, and strategic partnerships that help them scale sustainably and securely,” J.K. Khalil, division president, East Arabia, Mastercard added.
Mastercard has expanded its support through partnerships, including a collaboration with Abu Dhabi Global Market (ADGM) in 2024 to deliver SME-focused business education on digital payments and financial management.
The company continues to work with financial institutions and fintech partners like Geidea to increase access to credit solutions, using digital payment data to help SMEs build stronger financial profiles.
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