Starwood to debut two new hotel brands in Dubai

Hotel operator signs agreement to launch Aloft and Elements brands; both properties set to open in 2018
Starwood to debut two new hotel brands in Dubai
By Staff writer
Mon 16 Feb 2015 01:52 PM

Starwood Hotels & Resorts Worldwide on Monday announced an agreement with wasl hospitality & leisure to debut the Aloft and Elements brands in Dubai.

Scheduled to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood’s presence in Dubai – the city with the second largest concentration of hotels for the company after New York City.

With the debut of both brands in 2018, Dubai will soon be home to all nine of Starwood’s brands, the hotel operator said in a statement.

Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a complex offering 165 and 96 rooms located near Dubai Maritime City.

“We are very excited to introduce the Aloft and Element brands into Dubai, and are delighted to expand Starwood’s successful relationship with wasl hospitality and leisure,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.

“With the Dubai government promoting mid-scale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and Element experiences.”

Hesham Abdullah Al Qassim, CEO wasl Asset Management Group, added: “wasl is committed to supporting the growth of Dubai’s hospitality sector, particularly in the mid-range segment, which has been identified as being an important area of hotel expansion in the run up to Expo 2020.

"We are delighted to have partnered in the launch of two new exciting concepts for visitors to the city and look forward to playing a continued role in helping to fulfil Dubai’s vision.”

Starwood currently operates nearly 50 hotels and resorts across the Middle East under eight of the company’s nine distinct lifestyle brands including The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft.

The company has plans to further expand its portfolio in the region with a pipeline of over 35 hotels due to open by 2017.

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