By Parinaaz Navdar
Operator to open 50 hotels by 2019; signs five new projects in the GCC
Starwood Hotels & Resorts Worldwide is aiming to double its portfolio in the Middle East with plans to open 50 hotels by 2019.
The group also announced the signing of five new projects under its Aloft and Element brands in Dubai, Doha, and Muscat.
The Aloft Dubai Airport and Element Dubai Airport will be located near Dubai International Airport and will comprise 400 rooms in total.
Aloft Dubai World Central, located near Al Maktoum International Airport will feature 150 rooms and more than 1000ft2 of meeting space.
The Aloft Doha will mark the brand’s entry into Qatar and will feature 240 rooms and suites, a ballroom, and meeting venues.
The Aloft brand will also debut in Oman with the Aloft Muscat. The hotel will comprise 204 rooms and will be located in proximity to the Muscat International Airport and the upcoming Oman Convention & Exhibition Centre.
Starwood president for Europe, Africa and Middle East Michael Wale said: “Our growth in the region is a result of consistently delivering value to our owners through our distinct lifestyle brands, backed by our loyal guests and the strength of our global platform.
“2015 has already started on a strong note with seven signed deals announced in the region in less than five months, reflecting the high demand for mid-market brands in the Middle East but also the trust ownership groups have in Starwood.”
The group currently has a number of hotels under development in the region, including three new hotels in Dubai with Al Habtoor City.
Also in the pipeline are the group’s first property in Sharjah – Sheraton Sharjah Beach Resort & Spa; The Westin Doha Hotel & Spa; Aloft Riyadh; and Le Meridien Riyadh.