By Staff writer
Agreement with Dubai Properties will develop three Aloft and one Element branded hotels in emirate
Starwood Hotels & Resorts Worldwide on Tuesday announced an agreement to open four new hotels in Dubai under Starwood’s Aloft and Element brand flags.
The signing strengthens the company’s mid-range portfolio with 11 announced deals year to date, representing nearly 50 percent of Starwood’s Middle East pipeline.
Scheduled to open in 2018, the three new Aloft hotels and one Element hotel will introduce 816 rooms in Dubai while expanding Dubai Properties’ developments within the hospitality sector.
“I would like to thank Dubai Properties for putting their trust in Starwood and advancing the growth of Aloft and Element brands in the UAE with these four hotels,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.
Naaman Atallah, CEO of Dubai Properties, added: “As Dubai prepares itself to host a memorable World Expo 2020, Dubai Properties is proud to sign a four-hotel deal with Starwood Hotels & Resorts.
"The hotels under the Aloft and Element brands will offer two new concepts to the existing mid-market category in the Emirate, which will emerge as a vital segment in the run to the exposition.
"The time is right to launch new hospitality projects as demand for new hotel rooms continues to increase and culminate around this major event.”
In the Middle East, Aloft hotels is spearheading Starwood’s growth in the mid-market segment and is expected to quadruple by 2019.
The three new Alofts in Dubai will feature the brand’s signature W XYZ Bar and re:fuel by Aloft, the grab and go eatery open 24 hours a day, in addition to an all-day dining outlet.
Aloft Dubai Dubiotech will feature 227 rooms, Aloft Dubai Studio City will comprise 200 keys, while Aloft Dubai IMPZ will offer 221 rooms and Element Dubai IMPZ will offer guests 168 studio accommodations and double rooms.
“The UAE presents great opportunities to expand in the mid-market sector where there is a high demand for reliable and affordable hospitality,” said Bart Carnahan, senior vice president Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.
Starwood currently operates 51 hotels and resorts across the Middle East under eight of the company’s 10 brands including The Luxury Collection, St Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft.
The company has plans to double its portfolio in the region in the next five years. Dubai remains the company’s second largest market after New York City with 15 operating hotels.