Starwood inks deal to open Aloft hotel on Palm Jumeirah

Hotel giant signs agreement with Rashid Al Abbar to open 192-room mid-market property in 2017
Starwood inks deal to open Aloft hotel on Palm Jumeirah
By Staff writer
Wed 02 Mar 2016 04:31 PM

Starwood Hotels & Resorts Worldwide Inc on Wednesday announced it has signed an agreement with Rashid Al Abbar to open a 192-room Aloft on Dubai’s Palm Jumeirah.

Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, complete with beach access, when it opens its doors as the first mid-market hotel brand on the island.

Aloft Dubai, The Palm will have 192 guest rooms, including 10 suites, and will offer guests access to a 500-metre stretch of beach, complete with sun beds and a gazebo.

The hotel will also feature SPG Keyless — that enables guests to use their smartphone or Apple watch as a room key.

The property will offer the brand’s signature W XYZSM Bar, re:fuelSM by Aloft, the ‘grab and go’ eatery open 24 hours a day, an all-day dining outlet and a speciality restaurant.

“We are delighted to work with Mr Rashid Al Abbar to debut our tech-forward Aloft experience to the Palm Jumeirah and bring the brand’s passion for live music, vibrant design and innovation to this exciting development,” said Michael Wale, president, Starwood Hotels & Hotels Europe, Africa and Middle East. 

“The UAE remains our strongest growth market in the Middle East, and this deal reinforces the demand for mid-market hotel development in the region.”

Al Abbar added: “This is a very exciting and prestigious opportunity for us to work with Starwood who are leaders in the hospitality industry. We are confident that Aloft Dubai, The Palm will create a new level of experience for guests by providing an international, mid-level, resort style hotel in Palm Jumeirah, at attractive rates.” 

Aloft made its debut in the Middle East in 2009 with Aloft Abu Dhabi and Starwood has plans to introduce seven Aloft properties across the UAE by 2019.

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