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Sun 26 Jun 2016 04:10 PM

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Starwood's Aloft brand set to make Saudi debut

Aloft will debut with the 281-room Aloft Riyadh and 262-room Aloft Dhahran as Gulf kingdom shift focus to mid-range offerings

Starwood's Aloft brand set to make Saudi debut

Aloft Hotels, the Starwood Hotels & Resorts Worldwide brand, has announced it will soon launch its first hotels in Saudi Arabia as the Gulf kingdom shifts its focus to offering more mid-range properties.

Aloft will debut with the 281-room Aloft Riyadh and 262-room Aloft Dhahran, both located in key city-centre locations.

The hotels will also feature the country's first-ever keyless entry system, a statement said.

Opening in July, Aloft Riyadh will be led by general manager, Sammy Gani, who has previously run the Sheraton Dubai Mall of the Emirates. 

Titus Rosier is the general manager for the upcoming Aloft Dhahran, scheduled to open in August, the statement added.

The hotels will offer an all-day dining restaurant in addition to Re:fuel, a 24-hour grab and go service for light meals.

Aimed at the mobile generation, guests will also be able to make requests from the hotel via the SPG Letschat text messaging service.

The two Aloft hotels will also feature SPG Keyless - Starwood's industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key.

The hospitality industry in Saudi Arabia is witnessing a significant shift towards the development of mid-range hotels in 2016, according to a new report.

In a market traditionally dominated by five-star hotels, the new report from TOPHOTELPROJECTS commissioned by The Hotel Show Saudi Arabia 2016 revealed that six out of the top ten brands with the most development currently underway throughout the kingdom are classed as mid-market.

This includes Park Inn by Radisson (1,433 rooms), Hilton Garden Inn (1,155 rooms), Four Points by Sheraton (1,890 rooms), Aloft Hotels (627 rooms), Mercure (528 rooms) and Staybridge Suites (538 rooms).

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