By Staff writer
Hotel giant says it has signed five new deal to add more than 1,200 rooms in the UAE, Saudi Arabia and Qatar
Starwood Hotels & Resorts Worldwide has announced that it is on track to grow its portfolio in the Middle East to 100 hotels by 2020.
This follows five new deal signings that will add over 1,200 rooms in the UAE, Saudi Arabia and Qatar.
Starwood said in a statement that it will also open five hotels in 2016 across the UAE, Saudi Arabia and Qatar.
“The Middle East continues to be one of Starwood’s fastest growing markets and we are immensely committed to the trust that owners have in our world-class brands,” said Michael Wale, president of Starwood, Europe, Africa and Middle East.
“We continue to strengthen Starwood's leadership position in the Middle East through an aggressive growth strategy that will increase our footprint by 75 percent in the next five years," added Simon Turner, president of Global Development for Starwood.
Starwood said it will double its current portfolio in Qatar and diversify its brand presence when two hotels open in Lusail by the end of 2018.
Owned by United Developers Company, the two hotels will add 650 rooms in Qatar's city of the future that will host the World Cup 2022's opening and closing ceremonies.
Scheduled to open in 2020, Starwood added that the Four Points by Sheraton Jeddah will be the first Four Points to open in the Saudi city and will feature 180 rooms.
Starwood will also make its entry into Unaizah in Saudi Arabia with the signing of Four Points by Sheraton Unaizah, featuring 130 rooms including chalets and villas.
The hotel giant will also expand its footprint in the UAE with its first hotel in the emirate of Ras Al Khaimah. Signed with Hamarain Real Estate, Four Points by Sheraton Ras Al Khaimah will offer 300 rooms and serviced apartments when it opens in 2019.
Neil George, senior vice president Acquisition & Development, Starwood Hotels & Resorts, Africa & Middle East, said: “In particular, our mid-markets brands continue to capitalise on the strong demand for affordable hospitality in the region and we also continue to see steady growth across our luxury and upper-upscale brands, allowing us to strengthen and diversify our brand portfolio in the Middle East.”
Starwood said it will grow its footprint by over 75 percent in the next five years with a robust pipeline of more than 40 hotels and over 12,000 rooms across its luxury, upper-upscale and mid-market brands.