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Fri 1 Jun 2007 12:00 AM

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Stores need to reach out

Retailers in the Middle East could be spurning potential sales opportunities by failing to broaden their horizons in terms of vendor partners.

Retailers in the Middle East could be spurning potential sales opportunities by failing to broaden their horizons in terms of vendor partners. That's the verdict of Patrick Lavelle, CEO of electronics firm Audiovox and vice chairman of the CEA.

Lavelle - who is currently searching for a distributor to carry Audiovox products in the region - claims there are many multinational firms that aren't currently distributed in the market and says retailers could profit from identifying these vendors. "I advise retailers to keep their eyes open and stay open to new products and new brands - there's a lot of different product categories out there," he said.

Lavelle cites the in-car electronics accessory market as one segment that remains under-serviced.

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