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Thu 10 Apr 2014 11:38 AM

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Street Art auction rocks DIFC’s Art Beat

Pepsi Art House joins forces with regional artists

Street Art auction rocks DIFC’s Art Beat

A four-day event, which took place at Dubai International Financial Centre, saw four local artists “Pepsify” a range of everyday objects during live performances at the Pepsi Art House.

From a foosball table to a fridge and a quad bike; ten unique pieces were created in a four hour live performance showcasing each of the artist’s signature styles.

Click here to see the unique art objects created by the four local artists

Lebanese artist Corrine Martin, Emirati sketcher Humaid Mansoor, portrait painter Victoria Viray and Chilean Lebanese artist Bechara Baroudi all put their own unique stamp on transforming everyday objects into one-of a kind works of art.

The transformed objects raised AED47,300 ($12,873) for Mawaheb From Beautiful People, a Dubai-based art studio that supports young artists with disabilities.

“The first Pepsi Art House at The Art Beat in Dubai was a huge success and we would like to thank everyone, especially our artists, for coming together to celebrate young artistic talent and to raise money for a good cause. PepsiCo is a passionate supporter of art, culture and music, and is always looking at unique ways to support emerging talent. The Pepsi Art House is a demonstration of how we are taking our brand positioning to the next level through events that allow us to directly engage with all Pepsi fans in real time,” said Carla Hassan, chief marketing officer at PepsiCo Middle East & Africa.

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