By Staff writer
Strongest first quarter on record sees visitor spend rise 9% to $137m
Visitors from the UAE to the UK increased by 15 percent in the first quarter of this year.
The latest figures released by VisitBritain show there were 77,000 visitors from the UAE during the first three months of the year, making it the strongest first quarter on record.
VisitiBritain said that the total spend by visitors from the UAE was also up 9% to £105 million ($137m).
VisitBritain APMEA Director Sumathi Ramanathan said he expects to see a further increase of visitors from the Gulf region over the summer months, particularly with the a favourable currency exchange for visitors coming from countries where the currency is pegged to the dollar.
“We are welcoming visitors from the GCC to Britain and we are expecting this summer to see more GCC nationals visiting as we continue our activity in market to promote Britain as a favourite holiday destination,” Ramanathan said.
“We’re driving a strong value message coupled with great quality to ensure we continue to attract GCC visitors. With favourable currency exchange rates also helping matters, tourism from the GCC to Britain is very much on track for a great performance this year,” he added.
British tourism from the Gulf region reached record-breaking heights in 2015, with 723,773 visitors spending a total of £1.59bn ($2bn) last year, according to the International Passenger Survey (IPS) data provided by the Office for National Statistics.