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Sun 17 Nov 2019 02:50 PM

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Dubai Watch Week returns for fourth edition

Luminaries of Swiss watchmaking will be in Dubai for panels and exclusive launches at the region's biggest event dedicated to luxury watches

Dubai Watch Week returns for fourth edition

The event will see experts discussing how the digital landscape is transforming the watch industry

Innovation and technology are the two words on the lips of Dubai Watch Week organisers this November 20-24, with the leading lights of Swiss watchmaking arriving in Dubai for the region’s leading platform on luxury watches.

The theme for this year’s four-day event unpicks and explores how the industry is being disrupted and transformed thanks to technology.

Dubai Watch Week, now in its fourth year, is the creation of Ahmed Seddiqi & Sons, the region’s leading watch retailer and distributor.

Founded in 2015 as a non-commercial event to bring the international watch community together in Dubai, it provides an unparalleled opportunity for watch enthusiasts to mingle with watch brand owners, creative directors, watchmakers and experts in an intimate and friendly setting.

“Dubai Watch Week is proud to present one of the most exciting editions to date as we explore the world of innovation and technology through the eyes of our partners, brands and supporters,” says Hind Abdul Hamied Seddiqi, Director General of Dubai Watch Week.

"The event has grown organically over the past few years and this year we have the largest edition with over 6, 000 sq m of space that will bring to life our vision. The fourth edition is set to be a memorable event with milestones such as the participation of Rolex and other exciting programmes. We look forward to welcoming visitors to the 2019 edition of one of the most anticipated horological events of the year."

Transforming the watch industry

During November 20-24, a series of panel discussions, exhibitions, talks, networking events and exclusive launches will take place in DIFC. The fourth edition will see experts discussing how the digital landscape and technology is transforming the watch industry and disrupting it at every level.

A Horology Forum will offer an intellectual space where discussions about the state of the industry take place between leading authors, collectors, brands and professionals – it represents a rare opportunity to meet and interact with the men and women who create some of the world’s most well-known luxury watches.

For the first time, Rolex will be participating, with an exhibition dedicated to its emblematic Oyster Perpetual Submariner.

“We are extremely honoured to have Rolex presented for the first time at Dubai Watch Week. This is something really special for Dubai following the opening of the largest Rolex Boutique in the world in 2018,” says Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding.

For those whose interest was piqued by the recent world-record breaking sale of a Patek Philippe, there is a masterclass on why the brand reigns over the collectible watch market, led by specialist Eric Tortella.

For those interested in the art and craft of watchmaking, there are opportunities to try your hand at rare skills such as assembling, engraving and enamelling. There is even a kids’ auction taking place, for parents eager to ensure that their offspring get a head start in the thrilling art of bidding.


Amongst the brands with a presence at Dubai Watch Week such as Bovet, Bulgari, Ulysse Nardin and Chopard will be some of its most revered figureheads. Often dubbed the ‘saviour of the watch industry’, Jean-Claude Biver graces Dubai Watch Week at the Horology Forum with a discussion on how to harness marketing to transform a brand.

Having made Hublot and TAG Heuer global successes, he is one of many leading experts whose insights during the week are an unmissable opportunity to learn more about the world of watchmaking.

Dubai Watch Week takes place 20-24 November in DIFC.

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