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Wed 11 Mar 2020 01:16 PM

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Fashion entrepreneur Kelly Lundberg sells UAE personal styling business

New ownership of StyleMeDivine will allow the business to 'fulfil its potential in the global styling market'

Fashion entrepreneur Kelly Lundberg sells UAE personal styling business

Corinne Hately-Richards and Kelly Lundberg.

Fashion entrepreneur Kelly Lundberg has announced the sale of StyleMeDivine, the UAE-based personal styling business.

After building the agency over the past 15 years from a start-up concept to now servicing a client base in the thousands that includes both celebrities and royalty, the new ownership of StyleMeDivine will allow the business to "fulfil its potential in the global styling market", she said in a statement.

The deal will see one of the UK’s leading fashion and celebrity stylists, Corinne Hately-Richards, take over the reins as CEO of StyleMeDivine, and become the creative force behind the business.

The sale of StyleMeDivine will also allow Lundberg to focus on mentoring the next generation of stylists and lifestyle business owners through her company S.Academy, the statement added.

Lundberg said: “Dubai really is a city where anything is possible if you work hard, believe in what you do and support local businesses. What I have achieved over the past 15 years with StyleMeDivine is testament to that. I believe that when you empower women in business and fully support each other, we can achieve really great things.”

She added: “My passion and business model has always been about empowering clients and helping them to feel good about themselves, both personally and professionally. I am happy that I get to build on this through my coaching business, S.Academy and help people around the world to realise their full potential.”

StyleMeDivine said it provides an accessible and affordable styling service enabling each of its clients to take their personal style to the next level.

Hately-Richards will spearhead the company in to a new chapter of growth. Having begun her career in London, she has worked for multiple global fashion houses and fashion magazines. She has lived in the Middle East since 2017, working as a creative content generator for global companies and brands.

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