Server ace collaborates with chip vendor AMD and local partner STS to illustrate extent of its product line in Jordan.
More than 120 IT industry decision makers and channel partners have attended a partner forum organised by Sun, AMD and STS - Sun's partner in Jordan.
The one-day channel event provided a platform to establish the AMD product line of server manufacturer Sun within the Jordanian market and raise awareness of its availability.
AMD also used the gathering to highlight its value offering and X64 Business Solutions in a range of emerging areas such as virtualisation, thin client and grid computing. Sun has determined that channel opportunities for its AMD-based solutions are set to increase by more than 20% in the Middle East during 2007.
At the same time, STS is aiming to increase the skills base around Sun software and hardware in the region to address specific business opportunities in the next year.
Hazem Bayado, business development manager for MENA at AMD, said its relationship with Sun continues to expand: "Sun and AMD's joint business in the MENA region has grown steadily in the last year, primarily because of our cooling technology that enables businesses in the region to spend less on the air conditioning inside their data centres."
He continued: "With real estate at a premium and cooling costs increasing, companies in the region are embracing solutions from Sun and AMD to address these issues while delivering superior processing performance."