By Elsa Baxter
Dubai-based firm plans to become region's market leader with aggressive expansion.
Yacht dealers Sunseeker Middle East are set to embark on an expansion plan across the Gulf and into Lebanon in a bid to become the region’s market leaders, the firm said on Sunday.
The Dubai-based firm, a division of the Ilyas and Mustafa Galadari Group, said the Sunseeker brand would have a permanent presence in Saudi Arabia and that Lebanon was its top priority.
"We are looking at a number of options, including establishing sub-dealerships and opening our own offices in other countries around the region,” said Francesco Pitea, the company's recently appointed general manager.
"We have adopted a much more aggressive marketing approach and we're confident that this, added to a stronger regional presence, will allow us to increase our sales significantly over the next three years."
Sunseeker Middle East LLC has represented the yacht brand in the region for more than four years. The firm said that even during the global downturn, sales of its larger Sunseeker craft were up.
"While there was an overall slowdown of sales in the market, we actually experienced an increase in demand for Sunseeker yachts of 70ft and above," said Pitea.
"The market has had the worst of the financial downturn, although we believe it will not fully recover until the last quarter of 2010. But from that point on we expect a significant jump over the next three years and we'll be in a position to capitalise."