Life Can't Wait campaign makes regional debut after Myriam Fares is named as the face of the hair brand.
Unilever has introduced the singer Myriam Fares as the ambassador of Sunsilk's wash, care and styling collections for the region.
The hair care experts has featured Madonna, Shakira and Marilyn Monroe in its efforts to inspire girls around the world to seize opportunities, and it has now launched the Life Can't Wait campaign by showcasing Fares' life-defining moments.
"Myriam is celebrated not only for realising her talents and accomplishments, but also for having the confidence to go after what she wants, in her professional life as well as her appearance. Our hope is to inspire a new generation of girls to likewise follow their dreams," said Priya Sharma, the corporate communications manager, Unilever, North Africa and Middle East.
The brand has now called out for girls across the region to visit www.lifecantwait.com and post their Life Can't Wait moments, with the ten winners sharing the most inspiring stories to spend a day with Fares and one having the chance to become the new Sunsilk icon for the Arab world.
Fares studied musicology at the National Conservatory of Music, before signing her first record deal in 2003 and she has since released three albums.
"Myriam symbolises the power of expression and the realisation that her dreams are achievable through courage and confidence, the realisation that, quite simply, life can't wait," she said. According to Sharma, the campaign is the result of "global movement to inspire girls everywhere to seize the day, live life to the fullest and gain great confidence from great hair."