Supercar maker appoints new boss to drive MidEast sales

McLaren Automotive says Ian Gorsuch to be regional director, Middle East and Africa from July 1
Supercar maker appoints new boss to drive MidEast sales
By Andy Sambidge
Sat 29 Jun 2013 01:01 PM

Supercar maker McLaren Automotive has appointed Ian Gorsuch as regional director, Middle East and Africa.

Gorsuch will be based in Bahrain which is home of the McLaren Automotive Middle East and Africa regional office and the company's principal shareholder Mumtalakat.

The move will be effective from July 1, the company said in a statement, adding that outgoing regional cheif Mark Harrison is moving to a new senior role back at the McLaren Technology Centre headquarters in Woking in the United Kingdom.

Gorsuch was responsible for launching McLaren Automotive in the Middle East and Africa in 2011, and returns to the region from Singapore where he was responsible for McLaren Automotive Asia.

Previous to McLaren Automotive, Gorsuch worked for luxury automotive brand Bentley Motors Limited, and with Champagne Krug in both commercial and customer service roles.

Gorsuch said: "I'm thrilled to be moving back to a region I know well, and inherit the role in a very strong position. This is thanks to the work over the last year by Mark and our network of retail partners in eight locations, across six countries in the region."

He added: "I am looking forward to the meeting our 12C and 12C Spider customers and seeing our next generation ultimate supercar, the McLaren P1, on the region's roads as we start delivering the first cars to customers at the end of the year."

Earlier this month, it was reported that 19 of the 20 Formula 1-inspired McLaren P1 cars set to be delivered to the UAE have already been sold ahead of its arrival in November.

Local dealer Al Habtoor Motors has said it is hoping to increase its allocation to cater to the high demand.

Debuted at the Geneva Motor Show, the new McLaren P1 is the first electric hybrid of its kind and only 400 vehicles are being produced by the British carmaker, with just 20 allocated for shipping to the UAE in November.

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.