By Justin Etheridge
Best ever trade visitor turnout has brought big business to The Hotel Show, Dubai. A record number of exhibitors are expecting to reap the benefits ― in real terms.
New business announced at The Hotel Show in Dubai this week is tipped to reach into millions of US dollars, shared across a diverse range of Middle East and overseas suppliers. As the exhibition moved towards its climax at the Airport Expo today (Wednesday), attendance figures climbed towards a record 3,500 hotel trade visitors. Better yet, many of the 180 exhibitors are counting benefits in real terms.The British husband and wife business partnership of Alan Mitchell and Carol Conci could win $4million worth of business as a result of their joint efforts at The Hotel Show. His company, Lighting Design Partnership International, is expecting to firm-up orders worth $1.25 million to design lighting for at least ten Middle East hotels. That could mean Carol’s company, ConciLuce, supplying the lighting equipment at around $300,000 per hotel. “Our business is currently spread between Europe and the Far East, but at least 50% of it should come from the Middle East in the next two years,” said Mitchell. Meanwhile, Dubai-based Amusement Whitewater expects contacts made to boost its current Dh40 million turnover as theme park contractors and artificial rock work specialists. Bose Corporation Middle East, which reported major interest in the award-winning Auditioner sound system given its Middle East launch at The Hotel Show, also secured a Dhs400,000 contract to supply music systems for executive suites at a Middle East hotel.UAE-based interior contracting and decoration specialists J.C. Maclean International used the exhibition to launch a new division for stylised arabesque painting and application, and to introduce designers, contractors and hoteliers to the brand new, Dhs18 million 17,000 sq metre factory it will open at Jebel Ali Free Zone in September. “We’ve had a fantastic number of quality visitors, and I’m confident this is going to lead to a lot of new business,” said managing director Talal Saeed. Finally, UAE-based Bond Communications expects immediate sales success after using the show to launch the world’s first General Package Radio Service (GPRS) laptop computer, the Waynmakan – meaning “anywhere” in Arabic – a mobile wireless office package offering built-in phone, fax, internet and SMS facilities. It allows hotels to offer guests an express check-in facility on arrival at the airport, and can also be hired out for in-room use, avoiding the need for fixed internet facilities, notoriously expensive and disruptive to install. “There’s been a great deal of interest in the product, and as a result of being here we’re now in discussion with several hotels,” explained the company’s business development manager, Jason B.Abboud.