Swiss-Belhotel hires former IHG exec to drive MidEast growth

Hotel management firm appoints Noel Massoud to oversee launch of three properties in region this year
Swiss-Belhotel hires former IHG exec to drive MidEast growth
Noel Massoud, Swiss-Belhotel Internationals new vice president operations and development.
By Andy Sambidge
Sat 09 Aug 2014 01:40 AM

Global hospitality management chain Swiss-Belhotel International has announced a key Middle East appointment as it eyes the launch of three hotels in the region this year.

Noel Massoud, the group's new vice president operations and development in the Middle East, will oversee the opening of Swiss-Belhotel Seef in Bahrain, Swiss-Belinn Ghubrah Muscat in Oman, Swiss-Belhotel Erbil in Iraq, Swiss-Belboutique Tahliya and Swiss-Belhotel Riyadh in Saudi Arabia - with the company looking to operate seven Middle East hotels by 2015.

"Noel is a Jordanian national with more than 30 years experience working in hotel management in Africa, Europe and the Middle East, and that experience will be vital for Swiss-Belhotel as we increase our Middle East footprint," said Gavin M Faull, the company's chairman and president.

"We would like to extend a warm welcome to Noel and with his assistance we will continue to grow our portfolio and take the our brand of professionalism and passion to new markets."

Massoud previously worked for the Intercontinental Group for more than 25 years in senior management positions. He was general manager of the Kempinski Emirates Palace in Abu Dhabi and his most recent assignment was Paramount Hotels and Resorts' vice president development.

The 149-room Swiss-Belhotel Seef opened on July 28 as part of an expansion of its range of two- to five-star brands in the Middle East, where it operates the existing Swiss-Belhotel Plaza in Kuwait and Qatar's Swiss-Belhotel Doha.

The Hong Kong-based company has more than 120 hotels, resorts and projects in its global portfolio.

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