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Sun 27 Mar 2016 12:54 PM

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Swiss hotel giant inks deal for Jeddah hotel, apartments

164-unit Movenpick Hotel & Apartments Al Tahlia Jeddah is scheduled to open in seaport city in 2017

Swiss hotel giant inks deal for Jeddah hotel, apartments
Movenpicks Middle East hotels include the Jumeirah Beach on The Walk.

Movenpick Hotels & Resorts has revealed plans to open its first hotel and apartment property in Jeddah in 2017 in a bid to meet strong demand for branded extended-stay accommodation in Saudi Arabia's booming seaport city.

The Swiss hospitality firm has signed an agreement with real estate and investment company, Hadia Abdul Latif Jameel Group, to manage the 164-unit Movenpick Hotel & Apartments Al Tahlia Jeddah.

The property, part of a mixed-use development, will feature predominantly suites, an all-day dining outlet, an Indian restaurant, a gym with two spa treatment rooms, and four meeting rooms.

"It's a flexible hotel and apartment model that caters to both short- and long-stay clients, capitalising on the gap in the market for branded extended-stay accommodation," said Andreas Mattmuller, chief operating officer, Movenpick Hotels & Resorts Middle East and South Asia.

Movenpick Hotel & Apartments Al Tahlia will be located next to Jameel Square, a Grade-A office building also developed by the Hadia Abdul Latif Jameel Group, that is occupied by local and multinational blue-chip corporate tenants.

In Jeddah, Movenpick currently operates two properties, but now has three pipelined, taking its total number of keys in the city to 923 across five hotels by 2018.

Movenpick Hotels & Resorts plans to increase its Saudi footprint by athird, from a current 10 properties (3,907 keys) to 15 (5,204) by 2018.

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