By Gitex Times staff
Security vendor Symantec has revealed it achieved a ten-fold return on investment by appearing at last year’s Gitex show — a result it hopes to replicate at the 2006 event.
Security vendor Symantec has revealed it achieved a ten-fold return on investment by appearing at last year’s Gitex show — a result it hopes to replicate at the 2006 event. The company will be launching its 2007 range of security products at this year’s show, and will be promoting them as a series of bundles, in partnership with major regional retailers.
Kevin Isaac, Symantec Middle East’s regional director, said the company scored a number of deals at last year’s event and views its appearance at the show as a major strategic investment.
“It’s the one place in the Middle East where most people converge and if you look at the culture in the Middle East, the culture of getting together and sharing and talking, I think that Gitex can embody that quite successfully,” he says. “Last year we probably had a return on investment specifically from deals at Gitex of about ten times our investment and we were pretty pleased with that,” adds Isaac.
He believes that as well as achieving return on investment; companies give a clear message to customers and partners by appearing at Gitex in terms of their commitment to the region.
“We think it’s very important and that the market perceives value from companies like ours being there in terms of where Symantec’s at and what we’re trying to do. It’s very much a benchmark of the companies that are committed to the region, are committed to what’s going on and are interested in the market and the local goings on and I think Gitex provides a really great showcase for that,” continues Isaac.
He believes that the Middle East offers great possibilities to Symantec. “In terms of the region and its importance — the investment that’s going on in the region, the growth that we’re seeing here, the fact that oil prices are at all time highs makes this region extremely interesting in terms of growth. This region is still in a growth phase, it’s not a mature market yet,” he adds. “It means that the kind of growth and investment that you can get out of this region is better statistically than you are going to get from more mature markets.”