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Wed 13 Feb 2013 12:15 PM

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Tablet computer for women launched in Dubai

Device for women features apps for shopping, weight loss, recipes and pregnancy

Tablet computer for women launched in Dubai

A Dubai-based firm has launched what it claimed is the world’s first tablet aimed exclusively for women, the ePad Femme Tablet, which comes in a shade of pink and with pre-loaded yoga, pregnancy and cooking applications.

The tablet, which retails at around US$163, is being marketed by the Eurostar Group.

“The new ePad Femme Tablet is catered to women who may have many diverse interests and will seamlessly fit into their lifestyle. We are especially enthusiastic about the wide ranging applications and utility this tablet will offer to women,” said Raju Jethwani, chairman of Eurostar Group.

Applications pre-installed on the device include those that help with everyday activities for women including yoga, fitness, cooking, health, entertainment and pregnancy.

The company, which has its headquarters in Dubai, has over 100 outlets in the Gulf, India, Singapore, China, Hong Kong and Africa.

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Trish 7 years ago

How sexist!

twistedtory 7 years ago

I find this ePad offensive and repugnant. Clearly developed by men to feed their idea of what we women want. Most of us are extremely intelligent humans with thoughts and wants that go far beyond such vapid, superficial matters. Many of us are accomplished executives who would rather be caught dead than wearing or carrying anything pink. Perhaps you should watch the film "What a Woman Wants" with Mel Gibson as an basic 101 lesson in the subject.

Bilal 7 years ago

So in a nutshell...cook, look good and churn out babies...horrible idea...

Tinkerbelle 7 years ago

Thank you twistedtory - finally someone who shares my view that What Women Want (I'll forgive you the incorrect title as tories are used to having titles that don't make much sense) is the ultimate tutelage in basic feminist theory.

It certainly puts the likes of Germaine Greer, Celia Sanchez and Sylvia Pankhurst in perspective, and does so with a smile on its face, unlike so many of these humourless so-called feminists.

And Mel Gibson is SOOOOOOOO dreamy.

Julian 7 years ago

This would be perfect if they had tablet computers in the 1800s. Women should be seen and not heard - so one does rather hope it has an earphone socket!?

Who thought this was a good idea?

Rhian 7 years ago

Please include the FT, NY Times and the Economist on there too - we do have brains!

Anon 7 years ago

Vanity and smugness included in equal doses?

ScotsExpat 7 years ago

Sounds like a feminine hygiene product.....

Steve 7 years ago

Another cheap tablet with some apps for women users. All tabs are the same and any male or female user can install apps as they require.

Why does all dumb gimmicks find a market in UAE???

Anna 7 years ago

Oh no not again - first we had the pink laptops, pink phones etc. This can only be developed by a man that surely has no clue what women want.
Females have broader interests than yoga, cooking and calories - I just hope the person who thought this is a great idea, has a better understanding of his wife.
Please drop the stereotypical idea you have about females - wake up, it is 2013!