User-generated content is transforming Saudi digital engagement, with TikTok’s explosive popularity and rising influencer earnings shaping market dynamics
digital engagement
Latest in digital engagement
ChatGPT
Content is king, time is priceless
Ali Akawi, CEO of ITP Media Group, reflects on the organisation’s obsession with creating content, worthy of the time and attention of 25 million unique users a month
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
Brand Experience
Closing the customer experience gap: Why empathy is key
As we slowly but surely reach the other side of covid-related disruptions, the customer experience gap continues to permeate almost every industry
algorithms
How do you teach the algorithms to love your customers?
As companies build their digital operations and become less reliant on frontline employees, they risk losing the human connections
Brand Intimacy Study
The secrets to creating an intimate brand
The most pressing issue for brands is how to build better relations with consumers
Biz Group
Rise of the Millennial Manager
As more and more young people take up senior management roles, how can companies and older members of staff deal with the changing of the guard? Hazel Jackson, BIZ Group CEO, tackles the issue