August Tange of Magna Marketing discusses their innovative approach to digital marketing, emphasizing AI-driven strategies, high-quality content, and advanced customer journeys to achieve superior lead quality and conversion rates
digital marketing
Latest in digital marketing
Blockchain
Everdome – Bridging the gap between blockchain and corporate
The go-to person for marketing and business developments in the corporate/crypto world, Everdome’s chief marketing officer Bally Singh reveals why he believes it’s essential for corporates and blockchain pros to work together to achieve success or else risk being left behind
digital marketing
Top crypto, retail, and tech MENA startups complete Phase 1 of Google’s Startup Expedition
The first phase of the six-month programme included a series of workshops presented by 14 experts at Google, covering areas such as generating leads and driving sales on YouTube and Google Search, among others
Azzam Alameddin
Meta, formerly Facebook, supports Palestinian entrepreneurs and start-ups with $100,000 in grants, training
This initiative aims to build the capacities of small business owners and entrepreneurs and enable organisations to lead a stronger business ecosystem in Palestine, as well as give them the opportunity to grow outside Palestine
advertising strategies
This is how mobile apps are driving business growth in a pandemic world
There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.
Brand View
Rise of the new age leader
Neal Patel, managing director at Bruce Clay MENA, believes modern leadership creates environments for people to flourish, which in turn make businesses grow
customer experience
Five key archetypes of travellers
To rise above the noise and compete in a post pandemic world, companies can employ a hyper segmentation approach, customising strategies for each archetype
advertising strategies
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities
brand information
Social media a top tool for brand research in Saudi Arabia, UAE
New research also shows that the UAE, with a 99 percent penetration level, has topped the list of countries with highest social media penetration in the world.
digital marketing
The future of PR – media buy or die?
If the future of PR for 2021 and beyond is online or bust, how does that look for traditional agency models?
Brands marketing
Video: Why brands increasingly favour influencer marketing
How influencers are transforming the world of marketing and PR as we know it.
content creators
In pictures: Dubai Ruler Sheikh Mohammed opens New Media academy
The first-of-its kind digital academy in the Middle East will train media professionals in the public and private sector and develop social media content creators. The new media provides job opportunities and supports the development process.
algorithms
Video: How ads follow you around the internet
Hint: It’s why every site asks you to accept cookies. You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.”
#media
AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.
advertising
Opinion: Down to the Last Byte
As the cookie faces extinction, a new order in digital marketing emerges
Alphabet
Google advertising revenue growth slows, triggering share slump
Google’s search engine is coming under growing pressure Amazon.com battle for consumers looking for products
Abu Dhabi
Certificate to success: Training Abu Dhabi’s smart employees of the future
Every course on online education provider Coursera is taught by top instructors from the world’s finest educational institutions