User-generated content is transforming Saudi digital engagement, with TikTok’s explosive popularity and rising influencer earnings shaping market dynamics
Influencer marketing
Latest in Influencer marketing
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Dubai real estate supply; Exclusive Salt Bae interview; Sheikh Hamdan announces well-being resort; UAE deportations; Kuwait announces holiday – 10 things you missed this week
Dubai real estate analysis, new well-being resort announced, Brits flock to the UAE, Kuwait announces holiday and more top news stories this week
Dubai
Influencers flock to Dubai ‘faster than brunch reservations on a Saturday’ fueled by Golden Visas, zero income tax, luxury lifestyle
Dubai is currently witnessing an increase in relocation of social media stars to the city, predominantly from US, Asia and Europe
influencer
India’s influencer marketing platform KlugKlug announces major expansion plans in MENA and beyond
The company said plans are under way to establish operations in countries such as Saudi Arabia and Kuwait within the next 12 to 18 months
Brand Marketing
Is the rise of influencers the death of marketing?
The rise of influencers presents both opportunities and challenges for the marketing industry
Burj Khalifa
Influencers in arms race over $100,000 gender reveal parties as expectant parents cash in on viral trend
Experts caution against “overly elaborate” gender reveals, fearing backlash from audiences
Brand View
Modern-day media coupled with traditional media: The driving force of modern marketing
Structured, well-researched content and brand recognition play significant roles in maintaining credibility
advertisement
Is the influencer ‘bubble’ about to burst?
The economics of being an influencer are changing as brands ditch aspirational content for authentic endorsements with measurable ROI
brands and businesses
Mitgo launches Takefluence platform in MENA for creators and brands
The platform, named ‘Takefluence’, aims to attract 1-3 million users within the next 1-2 years
influencer
Influencer marketing firm KlugKlug eyes massive expansion in Middle East, Southeast Asia
KlugKlug utilizes AI and machine learning-driven data to identify and explore influencers, deliver precise audience insights, and furnish intelligence regarding global influencers across popular social platforms
Dubai
India AI influencer firm enters Dubai amid marketing goldrush
KlugKlug, the latest company to enter the UAE, also hopes to disrupt the influencer marketing segment with its tech-based platform which will help companies to weed out the large-scale ‘fake followers’ of social media influencers
Dubai
Indian firm to launch ‘Uber of influencer marketing’ in Dubai
Mad Influence’s marketplace platform is slated to be launched later this month
Dubai
Bollywood stars Sanjay Dutt, Govinda bag $30k to promote Dubai real estate on social media
Real estate companies in Dubai are partnering with social media influencers, including Bollywood stars, to reach targeted buyer groups worldwide
Influencer marketing
Social media influencers need license to operate, Oman announces: Report
The move is part of Oman’s new online regulations, which will come into effect from March 24
Influencer marketing
More than half of people in UAE are confident taking financial advice from social media influencers
More than half of people would be confident taking finance advice from UAE social media influencers
content creators
Will we embrace performance-based influencer marketing?
It’s time to understand influencer marketing as a solid investment and vital part of your ongoing marketing, public relations and digital strategies
Dubai Design District
Dubai opens first integrated hub for social media influencers
Influencer marketing agency YKONE announces the opening of its first YKONE House in Dubai Design District