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Liverpool is a club with a “local heart and a global pulse”, Moore believes

Game changers: Liverpool FC

Written by Bernd Debusmann Jr

Sun 20 Jan 2019Thu 28 Oct 2021

Liverpool Football Club CEO Peter Moore on how to keep fans tuned into the world’s favourite sport at a time when video games are luring away fans

Latest in LFCTV GO

Liverpool FC is investing heavily in digital outreach to attract new fans to the club and extract ‘long-term value’ from their support, according to CEO Peter Moore.

Anfield stadium

Liverpool FC’s digital investment to gain ‘lifetime value’ from global supporters, says CEO

Written by Bernd Debusmann Jr

Tue 8 Jan 2019Wed 6 Oct 2021

Liverpool FC CEO Peter Moore said that the club is working to generate content relevant to particular consumers around the world to gain their support and attract them to Anfield