The YOLO generation prioritises experiences and self-expression, viewing luxury cars as an extension of their lifestyle
Lifestyle
Latest in Lifestyle
Abu Dhabi
UAE millennials overspend, fail to save: Top 3 errors causing financial ruin
Millennials need to stop blaming the economy for their financial woes and start by breaking these 3 money habits
cross-border trade
UAE races to become major player in the global fashion scene
The momentum is expected to accelerate even further in the coming 1-2 years with several more iconic international brands making entry plans
Abu Dhabi
Athleisure dominates Dubai fashion scene with homegrown retailers moving to cash in
Athleisure clothing has emerged as Dubai’s top fashion choice while retailers race to cash in on the trend
Expat
UAE best country in world for expat lifestyle, salaries and families
New survey sheds light on why expats choose to relocate to the UAE
Cars
In pictures: New Lamborghini supercar models for sale in Dubai, Abu Dhabi
UAE-based company, Ultimate Motors has been confirmed as the new authorised dealer for Automobili Lamborghini in Dubai and Abu Dhabi
augmented reality
Influencers are spending thousands of dollars on virtual reality clothing, a new metaverse fashion trend
Customers purchase clothing items that only exist online for up to $699
Cagau
Cagau: Asset value of luxury watches to rise during pandemic
The custom watch specialist credits a lockdown-related supply slowdown and increasing awareness
CEO Middle East
CEO presents: The bronze age
Whether it’s a high-end timepiece or headphones to enjoy your favourite tunes, warm metal accents are the coolest look this summer
Lifestyle
The new Mercedes-Maybach S-Class: A backseat perspective on ultimate luxury
With its unrivalled technology and comfort features, the new Mercedes-Maybach S-Class offers a rear passenger experience like no other
Chopard
Chopard partners with Attar United to open a new boutique in Saudi Arabia at Al Basateen Mall
The 172-sq-m watches, jewellery and accessories boutique reflects a concept designed by famous French architect Thierry W. Despont
Hermes
Hermes H24: Nature and technology combine in a fragrance for men
The story behind Hermes’ new signature scent
Automotive
2021: Porsche eyes the road ahead
Dr Manfred Braeunl, CEO of Porsche Middle East and Africa, outlines the luxury carmaker’s plans for a busy year
Babyshop
How one of the region’s leading retail brands is adapting to stay ahead
What do you do when a global pandemic threatens to shut your shops? Work twice as smart on finding new ways to ensure you reach your customers, says Ruban Shanmugarajah, CEO of leading retail concept, Lifestyle
Ahmed Seddiqi & Sons
In pictures: Dubai Watch Week in DIFC
Dubai Watch Week, now in its fourth year, is the creation of Ahmed Seddiqi & Sons, the region’s leading watch retailer and distributor.
British carmaker
In pictures: McLaren’s $1.7 million extreme new roadster Elva
The appearance of the McLaren Elva is as striking and unique as the driving experience.
Aston Martin
In pictures: Aston Martin reveals its first-ever motorcycle
Strictly limited to just 100 motorcycle, the track-only AMB 001 is being built and hand-assembled in the Brough Superior factory in Toulouse, France.