media and advertising industry Archives - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More

Ad spend in MENA dropped 25 percent in 2020 but only 9 percent globally, said Daouk, quoting the Dentsu 2021 ad spend forecast.

advertising

How MENA’s advertising industry can recover from five-year slump

Written by ITP

Sun 14 Feb 2021Wed 6 Oct 2021

Tarek Daouk, CEO of Dentsu MENA, has revealed a three-point plan to jump-start spending on advertising

Latest in media and advertising industry

Lebanon's JGroup looks for global digital ad growth with new investment

#media

Lebanese media major JGroup eyes IPO ‘within next three years’

Written by ITP

Tue 15 Dec 2020Wed 6 Oct 2021

CEO Imad Jomaa says listing of company is likely to take place in New York