Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
millennials brand loyalty
Latest in millennials brand loyalty
Badr Jafar
Video: Has impact investing come to the Middle East and UAE?
Companies will increasingly be involved in ‘impact’ investing as they work to build loyalty among socially conscious millennial customers and prospective employees, according to Crescent Enterprises CEO Badr Jafar.
Badr Jafar
Millennials ‘demand’ corporate social responsibility, says Badr Jafar
Crescent Enterprises CEO Badr Jafar said social impact and brand values are the deciding factor for prospective employees choosing between two employers with similar packages.
digital banking
Banking priorities of the UAE’s millennials revealed
Liv., the lifestyle digital bank by Emirates NBD, has released information about the saving habits of the UAE’s millennial population
Apple
Digital, aviation brands prominent amongst UAE, Saudi millennials
Banking, travel and quick-service restaurant chains are demonstrating strong resonance with those aged between 18 and 34