The partnership aims to create merchandise that connects with fans while maintaining Fear of God’s design principles
National Basketball Association
Latest in National Basketball Association
Abu Dhabi
EXCLUSIVE: NBA dismisses rumours of Saudi expansion plans
NBA deputy commissioner Mark Tatum acknowledged that while NBA games are broadcast across Saudi Arabia as part of the league’s media rights deal, there are no concrete arrangements to take pre-season or regular season games to the Kingdom at this stage
Basketball
beIN Sports: How to stream NBA 2024-25 games on TV in UAE, Saudi and across MENA
beIN Sports has announced MASSIVE coverage of the NBA 2024-25 season games on TV in the UAE, Saudi and across the MENA region
Abu Dhabi
NBA Abu Dhabi Games 2024: Boston Celtics, Denver Nuggets arrive in UAE, highlighting league’s global expansion
The NBA Abu Dhabi Games 2024 will kick off today as the Boston Celtics and Denver Nuggets are set to play two preseason matches in the UAE capital
broadcasting
NBA finalises 11-year broadcasting deal for a whopping $76bn
ABC/ESPN will continue to have exclusive rights for the finals; NBC and Amazon Prime Video will become new partners
Basketball
Emirates announces major NBA sponsorship
Emirates sign NBA sponsorship deal, will have logo on ref jerseys and at major games
Basketball
LeBron James visits Saudi Arabia amid rumours of $1bn contract offer
Basketball legend and NBA star LeBron James trains with basketball players in Saudi Arabia
Abu Dhabi
UAE, NBA announce expansion in Abu Dhabi
The Jr. NBA Abu Dhabi League started with 30 teams in its inaugural season in March 2022
Abrahamic Family House
DCT Abu Dhabi reveals its tourism plans for 2022
Cultural, sports and MICE initiatives are all in the books as the capital bounces back from the pandemic
coronavirus
Video: When (and how) will pro sports return in the US?
When NBA star Rudy Gobert tested positive for the coronavirus in early March, it set off a chain reaction of professional sports cancellations, the likes of which the country has never seen.
Basketball in Saudi Arabia
Saudi Arabia reaches out to NBA superstar Kobe Bryant amid sports drive
Saudi officials have met with the commissioners of a number of US sports leagues and organisations to discuss the development of sports in the kingdom, according to lobbying registration documents