A multi-year extension of the deal will include the creation of an NBA Global Academy in the UAE capital, and the hosting of preseason games
National Basketball Association
Rose, Robertson among NBA legends to attend fan events in Abu Dhabi
Will also be a part of The NBA Abu Dhabi Games 2025 presented by ADQ this week, featuring New York Knicks and Philadelphia 76ers
Guggenheim Partners’ Mark Walter to buy LA Lakers for world record $10bn
The valuation comfortably beats the previous record for a sports franchise sale of $6.1bn when Boston Celtics got sold in March this year
Fear of God signs major partnership with NBA, WNBA for fan merchandise
The partnership aims to create merchandise that connects with fans while maintaining Fear of God’s design principles
EXCLUSIVE: NBA dismisses rumours of Saudi expansion plans
NBA deputy commissioner Mark Tatum acknowledged that while NBA games are broadcast across Saudi Arabia as part of the league’s media rights deal, there are no concrete arrangements to take pre-season or regular season games to the Kingdom at this stage
beIN Sports: How to stream NBA 2024-25 games on TV in UAE, Saudi and across MENA
beIN Sports has announced MASSIVE coverage of the NBA 2024-25 season games on TV in the UAE, Saudi and across the MENA region
NBA Abu Dhabi Games 2024: Boston Celtics, Denver Nuggets arrive in UAE, highlighting league’s global expansion
The NBA Abu Dhabi Games 2024 will kick off today as the Boston Celtics and Denver Nuggets are set to play two preseason matches in the UAE capital
NBA finalises 11-year broadcasting deal for a whopping $76bn
ABC/ESPN will continue to have exclusive rights for the finals; NBC and Amazon Prime Video will become new partners
Emirates announces major NBA sponsorship
Emirates sign NBA sponsorship deal, will have logo on ref jerseys and at major games
LeBron James visits Saudi Arabia amid rumours of $1bn contract offer
Basketball legend and NBA star LeBron James trains with basketball players in Saudi Arabia
UAE, NBA announce expansion in Abu Dhabi
The Jr. NBA Abu Dhabi League started with 30 teams in its inaugural season in March 2022
DCT Abu Dhabi reveals its tourism plans for 2022
Cultural, sports and MICE initiatives are all in the books as the capital bounces back from the pandemic
Video: When (and how) will pro sports return in the US?
When NBA star Rudy Gobert tested positive for the coronavirus in early March, it set off a chain reaction of professional sports cancellations, the likes of which the country has never seen.
Saudi Arabia reaches out to NBA superstar Kobe Bryant amid sports drive
Saudi officials have met with the commissioners of a number of US sports leagues and organisations to discuss the development of sports in the kingdom, according to lobbying registration documents